Tag Line Application

When the tag line does not appear in Placement A (above the institution name) or Placement B (below the institution name) within the logo, the tag line can be placed outside the clear area as covered in section 3.4 of this guide. It should be centered below the logo.


Shown here are examples of the proper staging of the logo with the tag line.


tagline application on the school of Medicine vertical logo


tagline application on School of Medicine horizontal logo


The tag line may also be displayed reversed to white within a colored band below the logo, outside the
clear area.


tagline application reversed in color bar


It is preferred that the tag line be typeset in Whitney Book SC whenever possible. However, Berkeley Book is also acceptable.


These tag line applications do not apply to business cards, letterhead or business envelopes.