The UT Health Science Center San Antonio logo (institutional logo) is a combination of the symbol (the hexagons) with the logotype (the name of the institution). This is the cornerstone of our visual identity. In logo form the symbol and the logotype should always be spaced and aligned as shown in these guidelines. To maximize the impact and recognition of our logo, acceptable configurations and color choices are limited.
The logo is available in two formats – horizontal and vertical (stacked). Color, size and clear-space requirements apply to both formats. The registered trademark symbol ® must accompany the logo as shown.
VERTICAL (STACKED) FORMAT
The logo must be reproduced from quality, high-resolution digital files available at www.uthscsa.edu/op/styleguide/logo.
The logo should not be recreated from scratch or altered, as the unique relationships between the logotype and symbol are difficult to match.
Color, typography and reproduction specifications of the logo are provided on the following pages.
A unified communications program is central to our ability to build public awareness of what we stand for and to demonstrate our relevance to people’s lives.
One aspect of the Health Science Center’s brand is our visual identity. When the public views an item that carries the Health Science Center’s visual identity, they form or modify an opinion about our character, values, standards and goals. More than colors, fonts and logos, our identity is an important communications tool and must be employed with care and consideration. This becomes increasingly significant as we seek to define and differentiate ourselves in the increasingly crowded marketplace of education, health care and research. Like any successful and self-confident organization, we need to communicate our excellence to the world with a unified identity, which strengthens our brand.
The consistent use of our logo plays a critical role in the university’s identity system by building greater recognition – throughout the community and the world – of our Health Science Center. Therefore, it must take precedence over the use of any other icon/graphics symbol being used to represent a unit of the UT Health Science Center.
Approval from the Health Science Center Office of Communications must be obtained for exceptions to the use of the logo.