UT Health Science Center Style and Usage Guide
The UT Health Science Center at San Antonio is many things to many people. It is superior teaching and research. It is opportunity. It is the ability to make lives better. All of these aspects contribute to the Health Science Center’s “brand.” A brand is not simply a mark, logo or symbol. It denotes a pledge the Health Science Center makes to people who look to it for leadership and excellence in higher education and health care. It is important that we deliver on this pledge, that we tirelessly work to strengthen it, and that we effectively communicate it to the public. A unified communications program is central to our ability to build public awareness of what we stand for and to demonstrate our relevance to people’s lives.
One aspect of the Health Science Center’s brand is our visual identity. When the public views an item that carries the Health Science Center’s visual identity, they form or modify an opinion about our character, values, standards and goals. More than colors, fonts and logos, our identity is an important communications tool and must be employed with care and consideration. This becomes increasingly significant as we seek to define and differentiate ourselves in the increasingly crowded marketplace of education, health care and research. Like any successful and self-confident organization, we need to communicate our excellence to the world with a unified identity, which strengthens our brand.
This guide creates a framework whereby all Health Science Center organizations and units can present themselves to Texas and the world with a unified look, while maintaining the individuality that we prize. We hope you will find these guidelines to be useful and that you employ them in ways that suit your specific needs.
William L. Henrich, M.D., MACP
The University of Texas Health Science Center at San Antonio