To strengthen our brand visual identity, templates are available for downloading. Each template includes signature identity elements – from color and fonts to logo placement – providing consistent visual presentation of our Health Science Center. These templates are available to create materials related to any faculty, staff or student project and can be customized as long as the general guidelines listed below are met.
If you need help using the templates on this website, or for more information regarding the templates, contact the Office of Communications.
Logo – The institutional logo, or a customized institutional logo must be included on the piece.
Sample of a customized logo
To download the institutional logo or a customized logo, go to the logo download webpage at http://www.uthscsa.edu/op/styleguide/logo/index.asp.
To request a customized logo, please complete and submit the customized logo request form at http://www.uthscsa.edu/op/styleguide/request_new.asp.
Logo placement – It is preferred that the logo be placed at the bottom right or bottom center.
Color - Our colors are a powerful, distinguishing feature of our identity. We have five signature colors, plus black. It is important to look at the palettes as guidelines, not limitations. By implementing these identity colors across different materials, the Health Science Center can develop a signature look.
The Health Science Center’s signature colors are:
In addition to these signature colors portrayed at 100%, the palette also includes any percentage of these colors. For more color information visit http://www.uthscsa.edu/op/styleguide/color_palette_additional.asp.
The Health Science Center’s signature colors are complemented by a neutral palette:
Pantone® Cool Gray 2
Pantone® Warm Gray 1
Fonts - The Whitney font is used within the Health Science Center logo. Whitney may be used in publications, advertising, brochures, direct mail, correspondence, presentations, etc. provided that licensing restrictions are followed. To purchase the Whiney font or for licensing restrictions visit, http://www.typography.com/fonts/font_overview.php?productLineID=100026.
In addition to – or in place of – Whitney, the following type families should be used: Arial, Berkeley and Georgia.
Color Bar – UT Health Science Center materials incorporate color bars as a signature graphic element. University signature colors should be used. The bars can vary in placement and depth.
Photography– Photos help tell our stories by showcasing our people and their accomplishments. Choose photos that are personal, engaging and present people up-close, forming a connection between the viewer and the subject. The photo should feature the subject in focus with a limited depth of field, leaving the background soft and less defined.